So our rebranded and improved “Cake Pots” (delicious little pots of layered cake and frosting and other delicious additions) travelled up to London Victoria last week to Enterprise Nation’s “The Food Exchange” event, a fantastic opportunity to listen to industry experts in the food biz, meet the buyers (how exciting) and show your products off to all and sundry!
Getting there nice and early, we managed to get a good spot to show off our Cake Pots (gluten free luscious lemon, espresso, simplychocolate and baileys chocolate). There was an interesting spread of products on display including cute baking kits for children courtesy of Zac and Lily, olive oils, popcorn and more.
The event kicked off with the inspirational Founder of Enterprise Nation, Emma Jones MBE welcoming a room packed with entrepreneurial food producers hungry to hear the who, what, whys and whens of getting a product listed in a leading supermarket or online shop.
Founder of UK’s largest baby food business Ella’s Kitchen was up first explaining how he built such a successful brand, and we were then treated to an insight into the world of a Sainsbury’s Milk Buyer who told the audience what a supermarket looks for in potential products to be listed whilst iconic brand Fortnum & Mason took us through the history of the store and their master chocolatier.
Other speakers included the Founder of Muddy Boots Foods who said no to Tesco and went on to open a fantastic artisan butcher/farm shop in London, and the Co-Founder of Joe & Seph’s spoke of how they got stocked in leading supermarkets and British Airways!
The fantastic packaging and promotion expert Tessa Stuart gave an insight into packaging and how to get your food product noticed and the CEO of Lola’s Cupcakes (of particular interest to yours truly!) spoke about growing a food footprint.
Of course, our collective entrepreneurial ears pricked up listening to notonthehighstreet.com and Yumbles explain what they look for when sourcing new suppliers and we all identified with the following slide…
The event finished off with leading journalists in the food business explaining how to gain their interest in your food product or service, it’s all about “the story”!
All in all, an exciting, inspirational day and even better, our Cake Pots got a lot of attention so watch this space…you could see one in a supermarket near you soon!